Built It Up

Built It Up is a satirical animated short film that explores the commercialization of media and the absurdity of meaningless labor. Presented as a fictional television news broadcast, the film follows the construction, celebration, collapse, and legal aftermath of a million-dollar public art project.

《Built It Up》是一部讽刺题材动画短片，探讨媒体商业化的荒诞性。影片以虚构电视新闻节目的形式展开，讲述了一项耗资百万的公共艺术项目从建设、庆典、坍塌到后续法律纠纷的全过程。